The development of new online destinations for information sharing and interactive communication by and between family and friends as well as professional associates is consistently cited as the driving force behind Web 2.0. Termed "Social Media", the trend has created abundant opportunities to distribute high quality health and disease education content, while creating community and entirely new opportunities for collaboration between your business and its customers.

A handful of figures to whet your appetite for social media marketing in your small business:

Over a third of a million people use Facebook throughout the world and more than half of these sign in just about every day. 55 million status updates are posted just about every day and more than 2.5 billion photos are published each and every month.

Twitter declared 30 million users in July 2009. Of these, nearly three quarters joined in early 2009. 30% of members supply the largest part of the activity. So, a smallish group of people are the most influential.

Social MediaDo you realize how many blog posts are created every single day? What about information media, press releases, photo and video clip sharing submissions? Think billions.

Each DAY!!!!