How to Connect With Your Customers Via Social Media
Written by Hector V. Herrera
The development of new online destinations for information sharing and interactive communication by and between family and friends as well as professional associates is consistently cited as the driving force behind Web 2.0. Termed "Social Media", the trend has created abundant opportunities to distribute high quality health and disease education content, while creating community and entirely new opportunities for collaboration between your business and its customers.
A handful of figures to whet your appetite for social media marketing in your small business:
Over a third of a million people use Facebook throughout the world and more than half of these sign in just about every day. 55 million status updates are posted just about every day and more than 2.5 billion photos are published each and every month.
We've discussed several ways to promote your business online. The ways we've discussed have been article distribution, blogging, videos and teleseminars. Another way to successfully promote your business, product or service is by using a podcast.
As Google's main advertising product and chief source of income, AdWords is a very effective method of paid advertising that produces great results with a lot of leads. If you have an online business, AdWords can be a great tool to use to generate additional revenue.
The social media sites like Twitter and Facebook can help you to get traffic to your blog. If you don't have much money to spend on promotion, these sites can provide you with traffic, for free.
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